Privacy & SMS Policy

LaniHQ, a trade name of LANI HQ LLC | Sugar Land, TX | Effective October 31, 2026

Who we are

LaniHQ (“we,” “us”) is a Sugar Land, Texas based managed growth infrastructure firm. We build and manage websites, customer systems, automation, integrations, reporting, and related technical operations for local businesses. Contact: mike@lanihq.com.

Information we collect

We collect information you give us directly (name, email, phone number, business details, newsletter preferences, and an optional voice message) when you contact us, join the LaniHQ field-notes list, or become a client. When we operate messaging campaigns on behalf of a client business, we process contact information that the client provides about its own leads and customers. We do not sell personal information for money.

When you schedule through HighLevel, we may match your booking email to a saved inquiry and retain the appointment id, reservation state, and times to measure the booking handoff. We keep cancellations separate from confirmations. A reservation does not establish attendance or a sale. Appointment measurement does not send marketing messages.

Site assistant

The website chat and voice assistant use HighLevel (LeadConnector) and its AI service providers to answer questions using LaniHQ public service information. When you use the assistant, your messages, spoken audio, and any contact details you choose to provide are processed by these providers. Messages, voice transcripts, and summaries may be retained in our HighLevel CRM so we can respond and improve our service. Browser voice sessions stream audio and are not recorded by the widget. Voice starts only when you choose it and allow microphone access. AI answers can be wrong. Starting a conversation does not subscribe you to marketing emails or texts. Please do not share passwords, account numbers, or other sensitive details. For anything specific to your business, request a systems review and speak with us directly.

SMS / text messaging

LaniHQ collects separate, optional consent for systems review and appointment-related texts and for marketing texts. Providing a phone number alone does not authorize SMS. We retain the phone number, consent choices, disclosure version, and receipt timestamp. Callers may separately press 1 after the voicemail text disclosure to request one confirmation. We retain the call identifier, calling number, consent time, and keypad choice for that request. For client messaging programs, the client business must obtain consent appropriate to its messages before sending texts through our systems.

For LaniHQ Infrastructure Alerts, we retain an authorized administrator's mobile number, inbound enrollment message and timestamp, and opt-out status to deliver operational outage notifications, ongoing incident reminders, and recovery confirmations. Enrollment in infrastructure alerts is separate from customer and marketing SMS programs. Twilio processes messages to provide delivery. We do not sell or share your SMS opt-in data or personal information with third parties for marketing purposes.

• Opt-out: reply STOP to any message to stop receiving texts. Reply HELP for help.
• Message frequency varies; message and data rates may apply.
• Consent to receive texts is not a condition of any purchase.
• Mobile numbers and SMS consent or opt-out status are not shared with third parties or affiliates for marketing or promotional purposes.

See the LaniHQ SMS Terms & Conditions for our website and voicemail SMS programs and infrastructure alerts.

How we use information

• To respond to inquiries and provide services
• To save a Systems Review you started and send one follow-up reminder if you do not finish it
• To send field notes and related marketing emails when you expressly join that list, tailored broadly to the business type you select
• To send appointment-related and account-related messages on behalf of client businesses
• To maintain records required for compliance (including opt-out lists)

An unfinished Systems Review reminder is related only to the review you started. It does not subscribe you to an ongoing marketing list.

Newsletter signup is optional and separate. Every marketing email will identify LaniHQ and provide a way to unsubscribe. We retain an unsubscribe record so the request remains honored.

Social media publishing

LaniHQ uses a self-hosted scheduling tool to publish LaniHQ's own posts to LaniHQ's own Facebook, Instagram, LinkedIn, Google Business Profile, and X accounts. When we connect those accounts, the platforms give the tool access tokens and return basic information about our own pages and the engagement on our own posts (for example, counts of likes, comments, and views, and the public name of people who comment). We use this only to publish our posts and review how they perform. We do not sell it or use it for advertising.

Cookies and tracking

After you accept optional measurement, our public pages use measurement cookies from Google and LinkedIn (Google Tag Manager, Google Analytics and Google Ads and the LinkedIn Insight Tag). They tell Google and LinkedIn which of our pages you visited and whether you submitted a Systems Review. We use that to measure public website visits and the effectiveness of ads on Google and LinkedIn. Your IP address, browser details, and the pages you viewed are sent along with that. What you type into our forms is not. Before you choose, Google's tools load with cookies and ad storage turned off. They send Google cookieless signals that a page was viewed or a Systems Review was submitted, with the same IP address and browser details, so Google can estimate visits and ad results without identifying you across sites. Declining stops them. These tools never load in client Audit Rooms, on the sign-in page, on staff pages, or on personalized outreach pages. After you accept, Google may also add your visit to a list for showing LaniHQ ads later on other sites (remarketing). Declining or changing your choice stops that. Enhanced conversions that upload form information stay disabled. Google receives page addresses without fragments or arbitrary query parameters. Validated Google ad click identifiers may be included for attribution, and referring sites are reduced to their origin.

Some state privacy laws call this “sharing” personal information or “targeted advertising.” Apart from Google's cookieless signals, tags stay off until you accept. You can reject measurement or change your choice under Your privacy choices.

The site also uses a small number of first-party tools: a session identifier kept in your browser for the current visit to count page activity, campaign labels from tagged links, the first public landing page, and a limited referral category to understand how visitors reach review requests. We do not retain the full referring URL or its query string for this attribution. We also use browser storage to save a form you have started, a cookie that keeps signed-in clients and staff logged in, and Cloudflare Turnstile to block spam form submissions. You can clear cookies and site storage in your browser settings at any time.

Some links we send by text or email carry a business name or first name, so the page can greet you. When you open one, we record that it was opened, how far down the page you scrolled, which buttons you tapped, and whether you played a video on it, together with the name in the link. That record stays in our own systems so we know whether a follow-up is welcome. It is never sent to an advertising company, and no ad tools load on those pages.

Data retention and security

We keep personal information only as long as needed for the purposes above or as required by law, and we use reasonable technical and organizational measures to protect it. Opt-out requests are retained so they stay honored.

Your privacy choices

To access, correct, or delete information we hold about you, or to opt out of communications, email mike@lanihq.com or reply STOP to any text.

To accept or turn off optional measurement in this browser, use the control below. We also honor the Global Privacy Control signal: if your browser sends it, the ad tools do not load at all. Declining also keeps Google's cookieless signals off. You can also change your ad settings directly with Google and LinkedIn.

Changes

We may update this policy; the current version will always live at this page.